Why do you need a website for your business with social media being a big ‘Go to’
Is it still important to have a professional website, with a link on your social media?
A website gives you a professional edge and makes your business stand out from other businesses who have only a social media profile
'First impressions count' Before a potential client contacts you they will look on your website and decide within 3 seconds whether to carry on scrolling
You can create your own branded email address connected to your website which adds a professional look to your business
Your website gives you more visibility on Google attracting potential clients. Although your social media can also be found on Google, your website gives you more tools and strategies for S.E.O.
You can clearly show other services you offer, for instance I also have clear links to Education & Crete weddings as well as my Pro-Team
Your social media business account gives you link options to add your website to you social media bio giving it a professional shopfront.
Longterm, your website should be the forefront of your business, giving all the current information needed for potential clients to see
If I've convinced you then building your own website with a template is an option if you don’t have the budget for a web designer, though I would say, it needs to look professional, it’s certainly worth having a play at designing your own, but it would be worth investing in a designer
Choose your domain name. Aim for a name that is short and easy to remember. This helps with word-of-mouth advertising, where visitors will go directly to your site.
Avoid numbers, unusual spelling ( I made this mistake with a previous domain, using my name which was often misspelt )
Use a keyword which makes it obvious what your business is about
My website https://www.theweddinghairpro.com/ is run by WIX which has a very good customer service, phoning you back quickly when there is a problem
Research platforms to buy the domain to create your website. You may want to use a web designer to create your website, so look at other similar businesses on Google or social media for design inspiration. Many website builders will have website templates for you to use, check out ones aimed at photographers, these are good to use as our work is visual. Templates are great as once you learn to navigate you can replace images, wording, paragraphs, fonts and colours, making it your own vibe
Best website builders;
WIX
Shopify
Webador
Squarespace
Wordpress
IONOS
Fasthosts
Factor the cost of buying your domain name, the cost of being on the platform, web design, these are all tax deductible against your business
You will need to spend a relative amount to ‘start as you mean to go on’ but you are creating your perfect business model. Don't forget 'First impressions count' Before a potential client contacts you they will look on your website and decide within 3 seconds whether to carry on scrolling
Do you already have a website or are you thinking of getting one? let me know you thoughts in the comments